Roofing web design that converts visitors into customers

Fast, mobile-first, and built to rank from day one. Your site, your domain, your leads. Starting at $500/month with no contracts.

Roofing web design that converts visitors into customers

Fast, mobile-first, and built to rank from day one. Your site, your domain, your leads. Starting at $500/month with no contracts.

Roofing web design that converts visitors into customers

Fast, mobile-first, and built to rank from day one. Your site, your domain, your leads. Starting at $500/month with no contracts.

The problem with most roofing websites

If homeowners can’t find you, can’t call you, or don’t trust what they see, they’re calling the roofer down the street instead.

A man in a green sweater looks frustrated while staring at a smartphone in a cozy living room, with a buffering icon indicating loading issues on the screen.
A man in a green sweater looks frustrated while staring at a smartphone in a cozy living room, with a buffering icon indicating loading issues on the screen.

Too slow

The site takes six seconds to load on a phone. The homeowner’s already gone. They tapped the back button before your logo even showed up. Google noticed too. Slow sites get buried.

A person is sitting on a sofa, holding a smartphone displaying a website for "ABC Roofing Co." as a cup of coffee and a magazine rest on the wooden table nearby.
A person is sitting on a sofa, holding a smartphone displaying a website for "ABC Roofing Co." as a cup of coffee and a magazine rest on the wooden table nearby.

Too old

The design looks like it was built in 2012 because it was. No clear calls to action. No click-to-call button. No way for someone on their phone to reach you without pinching and zooming on a desktop layout crammed into a mobile screen.

A person is sitting at a kitchen table, viewing a laptop displaying an advertisement for a full roof replacement service for 999, highlighting features like competitive pricing and a phone number to call for a free estimate, with a mug nearby.
A person is sitting at a kitchen table, viewing a laptop displaying an advertisement for a full roof replacement service for 999, highlighting features like competitive pricing and a phone number to call for a free estimate, with a mug nearby.

Too suspicious

There’s no trust anywhere on the page. No reviews. No photos of real work. No proof that you’ve ever installed a shingle. A homeowner about to spend $8,000 on a roof needs to trust you before they pick up the phone. Your website’s job is to build that trust in under 10 seconds.

A digital map showing locations of various roofing contractors marked with red pins, featuring a sidebar listing businesses like Summit Roofing & Exteriors and Premier Roofers, within a city grid overlay.
A digital map showing locations of various roofing contractors marked with red pins, featuring a sidebar listing businesses like Summit Roofing & Exteriors and Premier Roofers, within a city grid overlay.

Too hidden

And maybe the worst part… the site was never built to rank. No SEO structure. No local keywords. No schema markup. It’s invisible to Google, which means it’s invisible to every homeowner searching for a roofer in your area.

6 things every roofing website needs to have

These aren’t nice-to-haves. Miss any one of them and you’re leaving money on the table.

A stylized illustration of a web browser window displaying a house icon, with speed lines and a gauge indicating high speed, symbolizing fast website loading and performance.

Loads fast

Over half of homeowners will leave a website that takes more than 3 seconds to load. We build every roofing site with performance as a non-negotiable. Optimized images, clean code, fast hosting. Your site loads before they can blink.

A smartphone and computer screen displaying a real estate website featuring a stylish suburban house with a modern design, showcasing seamless mobile and desktop integration.

Mobile-first design

More than 70% of homeowners looking for a roofer are searching on their phone. Your site needs to look and work perfectly on a 6-inch screen. Not just “responsive”, actually designed for mobile first, then scaled up for desktop.

A smartphone displays a house listing app featuring a modern home with a dark roof and light facade, emphasizing a prominent call-to-action button with a contact number, alongside icons indicating the service is licensed and insured, offers 5-star ratings, and is supported by local experts.

Tap-to-call

A homeowner with a leak doesn’t want to fill out a form. They want to tap a button and hear your voice. We put a prominent click-to-call button in the header, the hero, the footer, and after every major section. No hunting, no friction.

A webpage design features a digital map interface with location pins, highlighting areas in Austin, TX; Round Rock, TX; and Pflugerville, TX.

Service area pages

You don’t just do roofing. You do roofing in specific cities and neighborhoods. Dedicated service area pages tell Google exactly where you work and help you show up for “roofer near me” searches in every town you serve.

The image shows a side-by-side comparison of a house's roof before and after renovation, featuring a dull, weathered gray roof on the left and a vibrant, new dark gray roof on the right against a blue sky, highlighting the home's transformation and improved aesthetics.

Before & afters

Nothing sells roofing work like seeing the transformation. We build galleries that showcase your best projects with real photos. Torn-up decking to clean ridge lines. Homeowners see the quality of your work before they ever call.

A collage featuring a well-maintained house at sunset, two social media reviews praising roofing services with five stars, and a badge reading "5.0 200+ Reviews" alongside a "Trusted by Homeowners" label.

Social proof

Your Google reviews are your most powerful sales tool. We integrate them directly into your site so visitors see your 5-star reputation without leaving the page. Real names, real ratings, automatically updated.

6 things every roofing website needs to have

These aren’t nice-to-haves. Miss any one of them and you’re leaving money on the table.

A stylized illustration of a web browser window displaying a house icon, with speed lines and a gauge indicating high speed, symbolizing fast website loading and performance.

Loads fast

Over half of homeowners will leave a website that takes more than 3 seconds to load. We build every roofing site with performance as a non-negotiable. Optimized images, clean code, fast hosting. Your site loads before they can blink.

A smartphone and computer screen displaying a real estate website featuring a stylish suburban house with a modern design, showcasing seamless mobile and desktop integration.

Mobile-first design

More than 70% of homeowners looking for a roofer are searching on their phone. Your site needs to look and work perfectly on a 6-inch screen. Not just “responsive”, actually designed for mobile first, then scaled up for desktop.

A smartphone displays a house listing app featuring a modern home with a dark roof and light facade, emphasizing a prominent call-to-action button with a contact number, alongside icons indicating the service is licensed and insured, offers 5-star ratings, and is supported by local experts.

Tap-to-call

A homeowner with a leak doesn’t want to fill out a form. They want to tap a button and hear your voice. We put a prominent click-to-call button in the header, the hero, the footer, and after every major section. No hunting, no friction.

A webpage design features a digital map interface with location pins, highlighting areas in Austin, TX; Round Rock, TX; and Pflugerville, TX.

Service area pages

You don’t just do roofing. You do roofing in specific cities and neighborhoods. Dedicated service area pages tell Google exactly where you work and help you show up for “roofer near me” searches in every town you serve.

The image shows a side-by-side comparison of a house's roof before and after renovation, featuring a dull, weathered gray roof on the left and a vibrant, new dark gray roof on the right against a blue sky, highlighting the home's transformation and improved aesthetics.

Before & afters

Nothing sells roofing work like seeing the transformation. We build galleries that showcase your best projects with real photos. Torn-up decking to clean ridge lines. Homeowners see the quality of your work before they ever call.

A collage featuring a well-maintained house at sunset, two social media reviews praising roofing services with five stars, and a badge reading "5.0 200+ Reviews" alongside a "Trusted by Homeowners" label.

Social proof

Your Google reviews are your most powerful sales tool. We integrate them directly into your site so visitors see your 5-star reputation without leaving the page. Real names, real ratings, automatically updated.

6 things every roofing website needs to have

These aren’t nice-to-haves. Miss any one of them and you’re leaving money on the table.

A stylized illustration of a web browser window displaying a house icon, with speed lines and a gauge indicating high speed, symbolizing fast website loading and performance.

Loads fast

Over half of homeowners will leave a website that takes more than 3 seconds to load. We build every roofing site with performance as a non-negotiable. Optimized images, clean code, fast hosting. Your site loads before they can blink.

A smartphone and computer screen displaying a real estate website featuring a stylish suburban house with a modern design, showcasing seamless mobile and desktop integration.

Mobile-first design

More than 70% of homeowners looking for a roofer are searching on their phone. Your site needs to look and work perfectly on a 6-inch screen. Not just “responsive”, actually designed for mobile first, then scaled up for desktop.

A smartphone displays a house listing app featuring a modern home with a dark roof and light facade, emphasizing a prominent call-to-action button with a contact number, alongside icons indicating the service is licensed and insured, offers 5-star ratings, and is supported by local experts.

Tap-to-call

A homeowner with a leak doesn’t want to fill out a form. They want to tap a button and hear your voice. We put a prominent click-to-call button in the header, the hero, the footer, and after every major section. No hunting, no friction.

A webpage design features a digital map interface with location pins, highlighting areas in Austin, TX; Round Rock, TX; and Pflugerville, TX.

Service area pages

You don’t just do roofing. You do roofing in specific cities and neighborhoods. Dedicated service area pages tell Google exactly where you work and help you show up for “roofer near me” searches in every town you serve.

The image shows a side-by-side comparison of a house's roof before and after renovation, featuring a dull, weathered gray roof on the left and a vibrant, new dark gray roof on the right against a blue sky, highlighting the home's transformation and improved aesthetics.

Before & afters

Nothing sells roofing work like seeing the transformation. We build galleries that showcase your best projects with real photos. Torn-up decking to clean ridge lines. Homeowners see the quality of your work before they ever call.

A collage featuring a well-maintained house at sunset, two social media reviews praising roofing services with five stars, and a badge reading "5.0 200+ Reviews" alongside a "Trusted by Homeowners" label.

Social proof

Your Google reviews are your most powerful sales tool. We integrate them directly into your site so visitors see your 5-star reputation without leaving the page. Real names, real ratings, automatically updated.

See the difference a real roofing website makes

Drag the slider to compare a typical roofing site with one we built.

Modern roofing website designed to generate leads and rank on Google
Example of an outdated roofing company website before redesign
This comparison shows the difference between a generic roofing website and one built specifically to rank on Google and convert visitors into phone calls.

Everything your roofing website needs to start getting calls

One flat monthly fee. No hidden costs. No add-ons you didn’t ask for.

Custom design

A site designed around your brand, your services, and your service area. Not a template.

SEO foundation

Title tags, meta descriptions, header structure, schema markup, and local keyword targeting baked in from day one.

Mobile optimization

Designed for phones first. Every element tested on real devices across screen sizes.

Hosting & security

Fast, secure hosting with SSL certificate, daily backups, and malware monitoring included

Google Business Profile setup

We optimize your Google listing with accurate info, photos, categories, and review prompts

Click-to-call integration

Prominent phone buttons everywhere. Tracked with a dedicated number so you see exactly which calls came from your site.

Contact form

Simple, conversion-optimized form that sends leads to your inbox and your tracking dashboard.

Review integration

Your Google reviews automatically pulled and displayed on your site. Fresh social proof without lifting a finger.

Monthly performance report

Plain-English report showing traffic, rankings, leads, and what we’re working on. No jargon.

Unlimited edits

Need to update your phone number? Add a new service area? Change a photo? Done within 72 hours. No extra charge.

Speed optimization

We keep your site under 2-second load times with image compression, clean code, and performance monitoring.

Ongoing SEO updates

Algorithm changes, technical fixes, content updates. We keep your site optimized month over month.

Everything your roofing website needs to start getting calls

One flat monthly fee. No hidden costs. No add-ons you didn’t ask for.

Custom design

A site designed around your brand, your services, and your service area. Not a template.

SEO foundation

Title tags, meta descriptions, header structure, schema markup, and local keyword targeting baked in from day one.

Mobile optimization

Designed for phones first. Every element tested on real devices across screen sizes.

Hosting & security

Fast, secure hosting with SSL certificate, daily backups, and malware monitoring included

Google Business Profile setup

We optimize your Google listing with accurate info, photos, categories, and review prompts

Click-to-call integration

Prominent phone buttons everywhere. Tracked with a dedicated number so you see exactly which calls came from your site.

Contact form

Simple, conversion-optimized form that sends leads to your inbox and your tracking dashboard.

Review integration

Your Google reviews automatically pulled and displayed on your site. Fresh social proof without lifting a finger.

Monthly performance report

Plain-English report showing traffic, rankings, leads, and what we’re working on. No jargon.

Unlimited edits

Need to update your phone number? Add a new service area? Change a photo? Done within 72 hours. No extra charge.

Speed optimization

We keep your site under 2-second load times with image compression, clean code, and performance monitoring.

Ongoing SEO updates

Algorithm changes, technical fixes, content updates. We keep your site optimized month over month.

Everything your roofing website needs to start getting calls

One flat monthly fee. No hidden costs. No add-ons you didn’t ask for.

Custom design

A site designed around your brand, your services, and your service area. Not a template.

SEO foundation

Title tags, meta descriptions, header structure, schema markup, and local keyword targeting baked in from day one.

Mobile optimization

Designed for phones first. Every element tested on real devices across screen sizes.

Hosting & security

Fast, secure hosting with SSL certificate, daily backups, and malware monitoring included

Google Business Profile setup

We optimize your Google listing with accurate info, photos, categories, and review prompts

Click-to-call integration

Prominent phone buttons everywhere. Tracked with a dedicated number so you see exactly which calls came from your site.

Contact form

Simple, conversion-optimized form that sends leads to your inbox and your tracking dashboard.

Review integration

Your Google reviews automatically pulled and displayed on your site. Fresh social proof without lifting a finger.

Monthly performance report

Plain-English report showing traffic, rankings, leads, and what we’re working on. No jargon.

Unlimited edits

Need to update your phone number? Add a new service area? Change a photo? Done within 72 hours. No extra charge.

Speed optimization

We keep your site under 2-second load times with image compression, clean code, and performance monitoring.

Ongoing SEO updates

Algorithm changes, technical fixes, content updates. We keep your site optimized month over month.

How we build your roofing website

No months-long timelines. No endless revision rounds. We move fast because your leads can’t wait.

01

Discovery call (Day 1)

Two men are engaging in a video call, one with a beard and wearing a light blue shirt, the other wearing a dark cap and navy sweater, with a modern home office setting visible in the background; keywords: video call, home office, virtual meeting.

We get on the phone for 30 minutes. You tell us about your business, your service area, your best customers, and what makes you different. We handle everything else.

02

Strategy & keyword research (Days 2-3)

A man in a light blue shirt is focused on working at his desk, with a laptop open in front of him and a desktop monitor displaying SEO data, surrounded by office decor including a black mug and a notebook.

We pull the keyword data for your market, analyze your competitors, and map out a site structure designed to rank for the searches homeowners in your area are actually making.

03

Design & build (Days 4-8)

A person working on a laptop with a webpage about durable roofing services displayed, in a home office setting featuring a framed photo, books, and a branded mug on the desk.

We design and build your site on your domain. Mobile-first, fast, and SEO-ready. You’ll see a preview link and can request changes before we go live.

04

Launch & optimization (Days 9-14)

The image displays a laptop screen showing a "Before" and "After" comparison of roofing company websites, with the "Before" side featuring a basic design and contact details, while the "After" side showcases a modern, visually appealing layout with bold text, a house image, and trust badges, complemented by a nearby mug with "The Roofer SEO Co." logo on a wooden table.

We go live, submit your sitemap to Google, connect your analytics, and set up lead tracking. Then we start optimizing — building the SEO foundation that generates leads month after month.

05

Ongoing growth (Day 15+)

A laptop displays a digital marketing presentation with a growth chart labeled “Launched,” “Optimize,” “Grow,” and “Outperform,” symbolizing business strategies for increased performance, with a coffee mug and books on a wooden desk.

Your site isn’t a one-time project. We update content, track rankings, fix technical issues, and keep pushing your site higher in search results. The $500/month covers all of it.

How we build your roofing website

No months-long timelines. No endless revision rounds. We move fast because your leads can’t wait.

01

Discovery call (Day 1)

Two men are engaging in a video call, one with a beard and wearing a light blue shirt, the other wearing a dark cap and navy sweater, with a modern home office setting visible in the background; keywords: video call, home office, virtual meeting.

We get on the phone for 30 minutes. You tell us about your business, your service area, your best customers, and what makes you different. We handle everything else.

02

Strategy & keyword research (Days 2-3)

A man in a light blue shirt is focused on working at his desk, with a laptop open in front of him and a desktop monitor displaying SEO data, surrounded by office decor including a black mug and a notebook.

We pull the keyword data for your market, analyze your competitors, and map out a site structure designed to rank for the searches homeowners in your area are actually making.

03

Design & build (Days 4-8)

A person working on a laptop with a webpage about durable roofing services displayed, in a home office setting featuring a framed photo, books, and a branded mug on the desk.

We design and build your site on your domain. Mobile-first, fast, and SEO-ready. You’ll see a preview link and can request changes before we go live.

04

Launch & optimization (Days 9-14)

The image displays a laptop screen showing a "Before" and "After" comparison of roofing company websites, with the "Before" side featuring a basic design and contact details, while the "After" side showcases a modern, visually appealing layout with bold text, a house image, and trust badges, complemented by a nearby mug with "The Roofer SEO Co." logo on a wooden table.

We go live, submit your sitemap to Google, connect your analytics, and set up lead tracking. Then we start optimizing — building the SEO foundation that generates leads month after month.

05

Ongoing growth (Day 15+)

A laptop displays a digital marketing presentation with a growth chart labeled “Launched,” “Optimize,” “Grow,” and “Outperform,” symbolizing business strategies for increased performance, with a coffee mug and books on a wooden desk.

Your site isn’t a one-time project. We update content, track rankings, fix technical issues, and keep pushing your site higher in search results. The $500/month covers all of it.

How we build your roofing website

No months-long timelines. No endless revision rounds. We move fast because your leads can’t wait.

01

Discovery call (Day 1)

Two men are engaging in a video call, one with a beard and wearing a light blue shirt, the other wearing a dark cap and navy sweater, with a modern home office setting visible in the background; keywords: video call, home office, virtual meeting.

We get on the phone for 30 minutes. You tell us about your business, your service area, your best customers, and what makes you different. We handle everything else.

02

Strategy & keyword research (Days 2-3)

A man in a light blue shirt is focused on working at his desk, with a laptop open in front of him and a desktop monitor displaying SEO data, surrounded by office decor including a black mug and a notebook.

We pull the keyword data for your market, analyze your competitors, and map out a site structure designed to rank for the searches homeowners in your area are actually making.

03

Design & build (Days 4-8)

A person working on a laptop with a webpage about durable roofing services displayed, in a home office setting featuring a framed photo, books, and a branded mug on the desk.

We design and build your site on your domain. Mobile-first, fast, and SEO-ready. You’ll see a preview link and can request changes before we go live.

04

Launch & optimization (Days 9-14)

The image displays a laptop screen showing a "Before" and "After" comparison of roofing company websites, with the "Before" side featuring a basic design and contact details, while the "After" side showcases a modern, visually appealing layout with bold text, a house image, and trust badges, complemented by a nearby mug with "The Roofer SEO Co." logo on a wooden table.

We go live, submit your sitemap to Google, connect your analytics, and set up lead tracking. Then we start optimizing — building the SEO foundation that generates leads month after month.

05

Ongoing growth (Day 15+)

A laptop displays a digital marketing presentation with a growth chart labeled “Launched,” “Optimize,” “Grow,” and “Outperform,” symbolizing business strategies for increased performance, with a coffee mug and books on a wooden desk.

Your site isn’t a one-time project. We update content, track rankings, fix technical issues, and keep pushing your site higher in search results. The $500/month covers all of it.

What we will NOT do with your roofer site

Some things you’ll never see from us. That’s on purpose.

Some things you'll never see from us. That's on purpose.
What We Build
What We Don't

Custom design for your brand

Tailored to your services, your service area, and your customers. Not someone else's layout with your logo on it.

Template sites with your logo slapped on

Cookie-cutter layouts that look like every other roofer in the country. Homeowners notice.

SEO baked into the foundation

Real keyword targeting, proper HTML structure, and schema markup from day one.

Keyword-stuffed pages that read like a robot wrote them

Walls of text crammed with "roofer near me" that Google and homeowners both hate.

Your site on your domain, forever

You own everything we build. Leave anytime and take it all with you.

Sites locked into platforms you can't leave

Proprietary builders that hold your site hostage when you stop paying.

Fast, mobile-first pages

Under 2-second load times, built for the 70% of homeowners searching on their phone.

Bloated sites loaded with plugins

Slow, heavy pages with sliders, pop-ups, and scripts that tank your performance scores.

Real photos of your work

Your crew, your projects, your neighborhoods. Authentic proof that builds trust.

Stock photos of models in hard hats

Generic images of people who've never touched a shingle. Homeowners see through it instantly.

Conversion-focused layouts

Every page has a clear next step. Click-to-call, forms, and CTAs placed where they actually get tapped.

Pretty brochure sites with no strategy

Sites that look nice in a portfolio but don't generate a single phone call.

Every roofing website we build is custom-designed, SEO-optimized, and owned entirely by the client. We don't use templates, we don't lock you into proprietary platforms, and we don't build sites that sit on page seven of Google collecting dust.

Why roofing companies trust us with their growth

Why roofing companies trust us with their growth

Real results from real businesses. No vague testimonials. No made-up metrics.

Real results from real businesses. No vague testimonials. No made-up metrics.

  • A person wearing a formal dark suit with a white shirt and a maroon striped tie stands against a plain beige background.

    "Business has increased about 400% over the past two years, primarily due to SEO. Patrick has been amazingly responsive. I could not be more pleased with all aspects of service provided."

    Dr David Brooks

    Dakota Trauma Therapy

  • A person enjoys a pink cocktail garnished with a flower on a rooftop patio, with a city skyline featuring tall buildings and clock towers in the background, suggesting a casual urban dining experience.

    "Now I look at my website, and it's bringing me in more revenue and more business!"

    Slade Dinn

    SSD Pools

  • A man with short dark hair and a trimmed beard wears a plain white t-shirt against a neutral gray background.

    "I'm going to tell all my friends and work colleagues about this."

    Jason Duck

    Skypole

  • Two people stand in front of a large industrial printing machine in a spacious, well-lit warehouse, showcasing advanced technology and the latest in printing equipment.

    "Patrick took our existing website and built us a new site in a matter of days, our search engine ranking has improved in a matter of weeks and we're very happy with Patrick's services."

    Chris Broomfield

    Post Press Systems

  • A bearded man in a sharp blue checkered suit with a patterned bow tie stands confidently outdoors near a railing, with tropical palm trees blurred in the background, exuding a professional and stylish appearance.

    “My lead generations are coming in on their own without me having to beg, cry and plead!”

    David Pere

    From Military to Millionaire

Common questions about roofing web design

The stuff you actually want to know before committing to a new site.

How much does a roofing website cost?

Our base package is $500/month and includes design, build, hosting, security, SEO optimization, monthly reporting, and unlimited edits. You don’t pay a $5,000–$10,000 lump sum upfront and then get stuck with a site nobody maintains. You get a professionally managed site that keeps working for you every month.

How long does it take to get my roofing website live?

Most sites go live within two weeks of our discovery call. We’ve built sites in as few as 3 days when a client needed to move fast. We don’t drag projects out for months.

What if I already have a website?

We’ll audit your current site for free. If it can be salvaged, we’ll tell you. But honestly, most roofing websites we audit are better off being replaced. They’re built on outdated platforms, have no SEO structure, and cost more to fix than to rebuild. A fresh start on a modern, optimized platform usually gets you ranking faster.

What platform do you build on?

We build on Framer, a modern, fast platform that outputs clean, static HTML. That means faster load times, better SEO, and no bloated plugins slowing your site down. Your site lives on your custom domain and you own it completely.

A focused man in a workshop studies architectural plans on a laptop, surrounded by papers and blueprints, with a tool belt at his waist and a whiteboard with roof sketches in the background.
A focused man in a workshop studies architectural plans on a laptop, surrounded by papers and blueprints, with a tool belt at his waist and a whiteboard with roof sketches in the background.

Ready to stop wasting money on roofing marketing that doesn't work?

Ready to stop wasting money on roofing marketing that doesn't work?

Get a free audit of your roofing company's online presence. We'll show you exactly where you stand and what it would take to start generating real leads.

Get a free audit of your roofing company's online presence. We'll show you exactly where you stand and what it would take to start generating real leads.