Too slow
The site takes six seconds to load on a phone. The homeowner’s already gone. They tapped the back button before your logo even showed up. Google noticed too. Slow sites get buried.
$0 upfront Get yours today
Roofing web design that converts visitors into customers
Fast, mobile-first, and built to rank from day one. Your site, your domain, your leads. Included in one flat monthly plan with no contracts.
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The problem with most roofing websites
If homeowners can’t find you, can’t call you, or don’t trust what they see, they’re calling the roofer down the street instead.
Too old
The design looks like it was built in 2012 because it was. No clear calls to action. No click-to-call button. No way for someone on their phone to reach you without pinching and zooming on a desktop layout crammed into a mobile screen.
Too suspicious
There’s no trust anywhere on the page. No reviews. No photos of real work. No proof that you’ve ever installed a shingle. A homeowner about to spend $8,000 on a roof needs to trust you before they pick up the phone. Your website’s job is to build that trust in under 10 seconds.
Too hidden
And maybe the worst part… the site was never built to rank. No SEO structure. No local keywords. No schema markup. It’s invisible to Google, which means it’s invisible to every homeowner searching for a roofer in your area.
6 things every roofing website needs to have
These aren’t nice-to-haves. Miss any one of them and you’re leaving money on the table.
Loads fast
Over half of homeowners will leave a website that takes more than 3 seconds to load. We build every roofing site with performance as a non-negotiable. Optimized images, clean code, fast hosting. Your site loads before they can blink.
Mobile-first design
More than 70% of homeowners looking for a roofer are searching on their phone. Your site needs to look and work perfectly on a 6-inch screen. Not just “responsive”, actually designed for mobile first, then scaled up for desktop.
Tap-to-call
A homeowner with a leak doesn’t want to fill out a form. They want to tap a button and hear your voice. We put a prominent click-to-call button in the header, the hero, the footer, and after every major section. No hunting, no friction.
Service area pages
You don’t just do roofing. You do roofing in specific cities and neighborhoods. Dedicated service area pages tell Google exactly where you work and help you show up for “roofer near me” searches in every town you serve.
Before & afters
Nothing sells roofing work like seeing the transformation. We build galleries that showcase your best projects with real photos. Torn-up decking to clean ridge lines. Homeowners see the quality of your work before they ever call.
Social proof
Your Google reviews are your most powerful sales tool. We integrate them directly into your site so visitors see your 5-star reputation without leaving the page. Real names, real ratings, automatically updated.
See the difference a real roofing website makes
Drag the slider to compare a typical roofing site with one we built.
Everything your roofing website needs to start getting calls
One flat monthly fee. No hidden costs. No add-ons you didn’t ask for.
Custom design
A site designed around your brand, your services, and your service area. Not a template.
SEO foundation
Title tags, meta descriptions, header structure, schema markup, and local keyword targeting baked in from day one.
Mobile optimization
Designed for phones first. Every element tested on real devices across screen sizes.
Hosting & security
Fast, secure hosting with SSL certificate, daily backups, and malware monitoring included.
Google Business Profile setup
We optimize your Google listing with accurate info, photos, categories, and review prompts.
Click-to-call integration
Prominent phone buttons everywhere. Tracked with a dedicated number so you see exactly which calls came from your site.
Contact form
Simple, conversion-optimized form that sends leads to your inbox and your tracking dashboard.
Review integration
Your Google reviews automatically pulled and displayed on your site. Fresh social proof without lifting a finger.
Monthly performance report
Plain-English report showing traffic, rankings, leads, and what we’re working on. No jargon.
Unlimited edits
Need to update your phone number? Add a new service area? Change a photo? Done within 72 hours. No extra charge.
Speed optimization
We keep your site under 2-second load times with image compression, clean code, and performance monitoring.
Ongoing SEO updates
Algorithm changes, technical fixes, content updates. We keep your site optimized month over month.
How we build your roofing website
No months-long timelines. No endless revision rounds. We move fast because your leads can’t wait.
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Discovery call (Day 1)
We get on the phone for 30 minutes. You tell us about your business, your service area, your best customers, and what makes you different. We handle everything else.
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Strategy & keyword research (Days 2-3)
We pull the keyword data for your market, analyze your competitors, and map out a site structure designed to rank for the searches homeowners in your area are actually making.
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Design & build (Days 4-8)
We design and build your site on your domain. Mobile-first, fast, and SEO-ready. You’ll see a preview link and can request changes before we go live.
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Launch & optimization (Days 9-14)
We go live, submit your sitemap to Google, connect your analytics, and set up lead tracking. Then we start optimizing, building the SEO foundation that generates leads month after month.
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Ongoing growth (Day 15+)
Your site isn’t a one-time project. We update content, track rankings, fix technical issues, and keep pushing your site higher in search results. Your flat monthly plan covers all of it.
What we will NOT do with your roofer site
Some things you’ll never see from us. That’s on purpose.
What We Build
What We Don’t
Custom design for your brand
Tailored to your services, your service area, and your customers. Not someone else’s layout with your logo on it.
Template sites with your logo slapped on
Cookie-cutter layouts that look like every other roofer in the country. Homeowners notice.
SEO baked into the foundation
Real keyword targeting, proper HTML structure, and schema markup from day one.
Keyword-stuffed pages that read like a robot wrote them
Walls of text crammed with "roofer near me" that Google and homeowners both hate.
Your site on your domain, forever
You own everything we build. Leave anytime and take it all with you.
Sites locked into platforms you can’t leave
Proprietary builders that hold your site hostage when you stop paying.
Fast, mobile-first pages
Under 2-second load times, built for the 70% of homeowners searching on their phone.
Bloated sites loaded with plugins
Slow, heavy pages with sliders, pop-ups, and scripts that tank your performance scores.
Real photos of your work
Your crew, your projects, your neighborhoods. Authentic proof that builds trust.
Stock photos of models in hard hats
Generic images of people who’ve never touched a shingle. Homeowners see through it instantly.
Conversion-focused layouts
Every page has a clear next step. Click-to-call, forms, and CTAs placed where they actually get tapped.
Pretty brochure sites with no strategy
Sites that look nice in a portfolio but don’t generate a single phone call.
Every roofing website we build is custom-designed, SEO-optimized, and owned entirely by the client. We don’t use templates, we don’t lock you into proprietary platforms, and we don’t build sites that sit on page seven of Google collecting dust.
Why roofing companies trust us with their growth
Real results from real businesses. No vague testimonials. No made-up metrics.
Common questions about roofing web design
The stuff you actually want to know before committing to a new site.
How much does a roofing website cost?
The site is part of our flat $3,500/month plan, which also covers hosting, security, SEO, content, monthly reporting, and unlimited edits. You don’t pay a $5,000–$10,000 lump sum upfront and then get stuck with a site nobody maintains. You get a professionally managed site that keeps working for you every month.
How long does it take to get my roofing website live?
Most sites go live within two weeks of our discovery call. We’ve built sites in as few as 3 days when a client needed to move fast. We don’t drag projects out for months.
What if I already have a website?
We’ll audit your current site for free. If it can be salvaged, we’ll tell you. But honestly, most roofing websites we audit are better off being replaced. They’re built on outdated platforms, have no SEO structure, and cost more to fix than to rebuild. A fresh start on a modern, optimized platform usually gets you ranking faster.
What platform do you build on?
We build on Framer, a modern, fast platform that outputs clean, static HTML. That means faster load times, better SEO, and no bloated plugins slowing your site down. Your site lives on your custom domain and you own it completely.
Ready to stop wasting money on roofing marketing that doesn’t work?
Get a free audit of your roofing company's online presence. We'll show you exactly where you stand and what it would take to start generating real leads.